| Full title | Peraturan Menteri Perdagangan Nomor 19 Tahun 2026 tentang Penyelenggaraan Usaha Perdagangan melalui Sistem Elektronik |
|---|---|
| Citation | Permendag 19/2026 |
| Jurisdiction | Indonesia |
| Enacted by | Minister of Trade |
| Signed | 4 June 2026 |
| Promulgated | 8 June 2026 |
| Effective | 8 June 2026 |
| Implements | PP 80/2019 |
| Replaces | Permendag 31/2023 |
Peraturan Menteri Perdagangan 19/2026 (Peraturan Menteri Perdagangan Nomor 19 Tahun 2026 tentang Penyelenggaraan Usaha Perdagangan melalui Sistem Elektronik) is an Indonesian ministerial regulation on the conduct of trade through electronic systems (Perdagangan melalui Sistem Elektronik, PMSE), the Indonesian legal term for e-commerce. It was signed by the Minister of Trade, Budi Santoso, on 4 June 2026 and took effect on its promulgation on 8 June 2026, replacing Permendag 31/2023 on the same subject.[1][2] It forms part of the body of rules described at trade and commodity regulation in Indonesia.
The regulation implements several provisions of the government regulation on electronic commerce, Peraturan Pemerintah 80/2019, and cites among its legal bases the Trade Law as amended by Undang-Undang 6/2023 and the risk-based licensing regulation, PP 28/2025.[3] Its preamble states the aims of supporting the competitiveness of domestic products, licensing compliance, micro and small businesses and domestic e-commerce businesses, and protecting consumers.[3:1]
It classifies the actors and business models of e-commerce, requires business licences and product information, regulates platform fees, seller labels and price manipulation, sets a minimum price of USD 100 per unit for finished goods sold directly from abroad through cross-border platforms, and requires large foreign platforms to appoint a local representative.[4][5][6] It also contains chapters on electronic advertising, the prioritisation of domestic products and the use of artificial intelligence, backed by administrative sanctions.[7][8][9][10] CRPG's regulatory tracker published an analysis of the regulation in July 2026.[11]
The preamble states that Permendag 31/2023 on licensing, advertising, guidance and supervision of businesses in electronic commerce no longer suited legal developments and the needs of society, and needed to be replaced, and that the new regulation implements Pasal 7 ayat (5), 12 ayat (2), 15 ayat (4), 18 ayat (5), 36, 77 ayat (3), 78 ayat (4), 79 ayat (2) and 80 ayat (5) of PP 80/2019.[3:2] The regulation has 76 articles in ten chapters and an annex of letter formats for applications to be removed from a supervision list or blacklist and for the unblocking of services.[1:1][12]
Pasal 1 defines PMSE as trade whose transactions are conducted through a series of electronic devices and procedures. The regulation distinguishes three kinds of business actor, each of which may be domestic or foreign: the platform operator (Penyelenggara Perdagangan melalui Sistem Elektronik, PPMSE), which provides the electronic facility used for trading; the merchant (Pedagang), which trades through its own facility or a platform; and the intermediary services provider (Penyelenggara Sarana Perantara, PSP), which acts only as a conduit between sender and recipient.[13] Domestic merchants include those selling through social commerce (Pasal 2).[4:1] Pasal 3 lists eight business models for platform operators: online retail, marketplace (lokapasar), online classified advertising, price comparison platforms, daily deals, social commerce, ride hailing and online travel agents, each defined in Pasal 1.[4:2]
Every business actor must hold a business licence for trade and any sectoral licence required (Pasal 4). An intermediary is exempt if it does not benefit directly from the transaction or is not party to the contractual relationship. Platforms must refuse to register domestic merchants without a licence, which must include at least a business identification number and proof of compliance with mandatory standards.[14] Foreign merchants selling on domestic platforms must supply their identity, a legalised home licence, proof of standards compliance and a bank account, describe their goods in Indonesian and show the country of shipment (Pasal 6).[14:1] Platform operators and non-exempt intermediaries need a PMSE business licence issued through the OSS system, free of charge (Pasal 7, 8 and 19).[14:2][15]
Platforms must help merchants obtain licences, including by offering temporary registration labelled Dalam Proses Legalisasi (in the process of legalisation); a merchant registered in this way must obtain a licence within six months, after which the platform must stop its transactions (Pasal 17).[5:1] Marketplaces and several other models must provide complaint and dispute-resolution services for merchants, disclose all fees charged to merchants in written or electronic agreements, and answer a merchant's objection to a unilateral change within fourteen working days, failing which the objection is deemed accepted (Pasal 10 and 14).[16] Merchants must display information on the origin of goods and their compliance with national standards, halal certification and product registration (Pasal 15), and labels such as "official store" that imply a relationship with a brand owner must rest on documents proving that relationship (Pasal 16).[5:2]
Pasal 18 requires platforms to prevent price manipulation, which includes selling consistently below a fair cost of production and unreasonable, repeated subsidies that distort the market for domestic products, to avoid interconnection between the platform and other electronic systems, and to report suspected unfair competition to the competition authority within three working days.[5:3] Marketplace and social-commerce platforms may not act as producers, and social-commerce platforms may not facilitate payments on their systems (Pasal 25).[17]
A foreign platform that in a year has transacted with at least 1,000 consumers, shipped at least 1,000 parcels, or drawn traffic of at least one per cent of domestic internet users must appoint a representative in Indonesia, in the form of a foreign trade representative office for e-commerce (KP3A Bidang PMSE) licensed through the OSS system and able to represent only one platform (Pasal 22 and 42 to 46).[6:1][18] Pasal 23 requires platforms engaged in cross-border trade to apply a minimum price of USD 100 free on board per unit to finished goods sold directly from abroad to Indonesia, subject to exceptions set by the minister after an inter-ministerial coordination meeting.[6:2]
Chapter IV regulates electronic advertisements, defined as commercial information about goods or services, paid or unpaid, conveyed through electronic communication.[13:1] Whoever makes, hosts or disseminates an advertisement is responsible for its content (Pasal 31). Advertisements may not deceive consumers about quality, quantity, materials, use, price or delivery time, must state the risks of use, may not exploit an event or a person without permission, and must offer a clearly placed close or skip function; those showing reviews or testimonials must hold and verify the identity of the person giving them (Pasal 32).[7:1] A platform that has carried an unlawful advertisement must take it down, and after three take-downs against the same account on a model other than online retail must close the account and may not help it re-register under the same licence (Pasal 33). The Directorate General of Consumer Protection and Trade Order may order or carry out take-downs, and the public may complain to it (Pasal 34 and 35).[7:2]
Chapter V requires business actors to give priority to domestic goods and services. Platforms must provide promotion space for domestic products, give discounts on promotion or advertising fees to micro and small businesses selling them, and ensure that search, recommendation and ranking systems place domestic products, especially those of micro and small businesses, at least in the first row of the first page (Pasal 36 to 40). The minister organises a national online shopping day (Pasal 41).[8:1]
Chapter VII permits the use of artificial intelligence in e-commerce and makes the business actor responsible for it. Goods or services generated, displayed, recommended or promoted with artificial intelligence must be labelled as such and presented accurately, and platforms must have internal governance proportionate to the risk and a mechanism for complaints and corrections (Pasal 47).[9:1]
The minister supervises e-commerce, with supervision delegated to the Director General of Consumer Protection and Trade Order, and may request company data, including complaint records and lists of merchants on temporary registration (Pasal 48 to 56).[19] Pasal 57 lists the obligations whose breach attracts administrative sanctions: written warning, inclusion in a priority supervision list, blacklisting, temporary blocking of platform services by the competent authority, and revocation of the business licence. For licensing breaches, up to three written warnings at fourteen-day intervals are followed by blacklisting and temporary blocking (Pasal 58).[10:1]
Existing licences remain valid while in force if registered in the OSS system (Pasal 73), and merchants already trading on platforms have eighteen months to obtain the licences required by Pasal 4 (Pasal 74). Pasal 75 revokes Permendag 31/2023.[20]
The definition of termination of access (Pemutusan Akses) as blocking access, closing accounts or deleting content matches the description of take-down in the elucidation of POJK 6/2026, the Financial Services Authority's regulation on people who market and recommend financial products, promulgated in the same month.[13:2][21] The regulation also cites the Competition Law, Undang-Undang 5/1999, among its legal bases, and requires platforms to refer suspected unfair competition or price manipulation to the competition authority.[3:3][5:4]
K99 · Work URI /akn/id/act/permendag/2026/19 · RegVault PERMENDAG_19_2026[P] Permendag 19/2026, Pasal 76 and closing formula (Ditetapkan di Jakarta pada tanggal 4 Juni 2026, signed by the Minister of Trade, Budi Santoso). The promulgation date and Berita Negara number are blank in the held text. regulation_id PERMENDAG_19_2026. ↩︎ ↩︎
[P] Permendag No. 19 Tahun 2026, JDIH BPK: enacted 4 June 2026, promulgated and in force 8 June 2026, Berita Negara 2026 No. 367; revokes Permendag No. 31 Tahun 2023. https://peraturan.bpk.go.id/Details/351720/permendag-no-19-tahun-2026 ↩︎
[P] Permendag 19/2026, preamble, Menimbang huruf a to c and Mengingat angka 1 to 9 (among them Undang-Undang Nomor 7 Tahun 2014 tentang Perdagangan as last amended by Undang-Undang Nomor 6 Tahun 2023, Peraturan Pemerintah Nomor 80 Tahun 2019 tentang Perdagangan melalui Sistem Elektronik, and Peraturan Pemerintah Nomor 28 Tahun 2025 tentang Penyelenggaraan Perizinan Berusaha Berbasis Risiko). regulation_id PERMENDAG_19_2026. ↩︎ ↩︎ ↩︎ ↩︎
[P] Permendag 19/2026, Pasal 2 ayat (1) and (2) and Pasal 3. regulation_id PERMENDAG_19_2026. ↩︎ ↩︎ ↩︎
[P] Permendag 19/2026, Pasal 15 ayat (1) and (2), Pasal 16 ayat (1) to (6), Pasal 17 ayat (1) to (5) and Pasal 18 ayat (1) to (6). regulation_id PERMENDAG_19_2026. ↩︎ ↩︎ ↩︎ ↩︎ ↩︎
[P] Permendag 19/2026, Pasal 22 ayat (1) to (4) and Pasal 23 ayat (1) to (4). regulation_id PERMENDAG_19_2026. ↩︎ ↩︎ ↩︎
[P] Permendag 19/2026, Pasal 27 to Pasal 35. regulation_id PERMENDAG_19_2026. ↩︎ ↩︎ ↩︎
[P] Permendag 19/2026, Pasal 36 ayat (1) and (2), Pasal 37 ayat (1), Pasal 40 ayat (3) and Pasal 41. regulation_id PERMENDAG_19_2026. ↩︎ ↩︎
[P] Permendag 19/2026, Pasal 47 ayat (1) to (3). regulation_id PERMENDAG_19_2026. ↩︎ ↩︎
[P] Permendag 19/2026, Pasal 57 ayat (1) to (3) and Pasal 58 ayat (1) to (4). regulation_id PERMENDAG_19_2026. ↩︎ ↩︎
[E] "Electronic Advertising Duties in Online Trade: PERMENDAG 19/2026", CRPG regulatory tracker, crpg.id, 14 July 2026. https://crpg.id/electronic-advertising-duties-in-online-trade-permendag-19-2026/ (free sign-in required on crpg.id) The post carries a notice that it is AI-generated; it is cited for the record of the development, not for its legal content. ↩︎
[P] Permendag 19/2026, Lampiran (formats of applications for removal from the priority supervision list or blacklist and for the unblocking of platform services). regulation_id PERMENDAG_19_2026. ↩︎
[P] Permendag 19/2026, Pasal 1 angka 2, 7, 10 to 20, 30 and 31. regulation_id PERMENDAG_19_2026. ↩︎ ↩︎ ↩︎
[P] Permendag 19/2026, Pasal 4 ayat (1) to (6), Pasal 6 ayat (1), (2) and (5), Pasal 7 ayat (1) to (3) and Pasal 8 ayat (1) and (3). regulation_id PERMENDAG_19_2026. ↩︎ ↩︎ ↩︎
[P] Permendag 19/2026, Pasal 19. regulation_id PERMENDAG_19_2026. ↩︎
[P] Permendag 19/2026, Pasal 10 ayat (1) to (3) and Pasal 14 ayat (1) to (7). regulation_id PERMENDAG_19_2026. ↩︎
[P] Permendag 19/2026, Pasal 25 ayat (2) and (3). regulation_id PERMENDAG_19_2026. ↩︎
[P] Permendag 19/2026, Pasal 42 ayat (1) and (2), Pasal 43 ayat (1) and (2), Pasal 45 and Pasal 46. regulation_id PERMENDAG_19_2026. ↩︎
[P] Permendag 19/2026, Pasal 48, Pasal 50, Pasal 51, Pasal 53 and Pasal 56. regulation_id PERMENDAG_19_2026. ↩︎
[P] Permendag 19/2026, Pasal 73, Pasal 74 and Pasal 75, revoking Peraturan Menteri Perdagangan Nomor 31 Tahun 2023 tentang Perizinan Berusaha, Periklanan, Pembinaan, dan Pengawasan Pelaku Usaha dalam Perdagangan melalui Sistem Elektronik (Berita Negara 2023 No. 763). regulation_id PERMENDAG_19_2026. ↩︎
[P] Peraturan Otoritas Jasa Keuangan Nomor 6 Tahun 2026 tentang Perilaku Penyampai Informasi Sektor Jasa Keuangan, Penjelasan of Pasal 12 ayat (1). regulation_id POJK_6_2026. ↩︎